In March 2021 I was asked to make a series of images to help promote the Thatcher's Haze cider in their summer campaign. The garden barbeque gave the perfect scene to portray the summer feeling that Thatcher's are aiming for with this campaign. The intended purpose for these images was, both website and social channels, with this goal in mind I optimised the visual language of the images for these platforms and their audiences. With a mix of both studio shots and lifestyle images I have been able to capture a multitude of options for them to present their product.